Have you ever wanted to have a better idea of what’s the best source of your app installs? There’s information around the web on how to do it, but spread out over various sites, so I decided to write this post to consolidate the information.
Starting with Android 1.6, the Android Market’s emits a broadcast Intent named com.android.vending.INSTALL_REFERRER whenever certain parameters are added to the market url. Note that web version of the Market also passes these parameters to your devices upon install. Since the parameters need to follow the Google Analytics referral link format, Google provides a simple tool for generating these urls, or you could use a copy of my shared Google spreadsheet that I use to keep track of all my campaigns. Here’s a description for the important parameters: